Teldat changes name to bintec elmeg GmbH

Core brands strengthened — Made in Germany

NUREMBERG. As of January 1, 2014, Teldat GmbH will operate under the new name bintec elmeg GmbH. The Nuremberg, Germany, based company specializes in ICT products and solutions. With the name change, the company is strengthening the visibility of its bintec and elmeg brands in the German, Austrian, and Swiss markets (DACH).

The change will also create ideal conditions for a focused international expansion as part of the multinational Teldat Group. The new, slightly modified company logo emphasizes the time-honored German brands and links them to the multinational Teldat Group's branding.
 
Markus Schanz, CSO at Teldat, commented: "The new name emphasizes the high value within the Teldat Group placed on the established German brands bintec and elmeg, which carry the "Made in Germany" seal. bintec and elmeg have long stood for quality, reliability, and innovation. These criteria are particularly important to mid-sized German companies, a key target market."

bintec elmeg GmbH's portfolio will continue to shine by featuring high-quality solutions that are able to stand the test of time. bintec elmeg products also deliver flexible scalability with no backdoors of any kind, ruling out unauthorized access.

The upcoming switch from Teldat GmbH to bintec elmeg GmbH reflects a change in name only, no change of ownership will take place.
The exclusive focus on channel marketing via resellers for the company's products and solutions will also remain.
 
The new company domain www.bintec-elmeg.com will launch on January 1, 2014, but www.teldat.org will still be accessible during the transition period.

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